Why do you need a logo? Here are 5 really good reasons:
Even if the brand names were not integrated into their design, I’m guessing at least 99.99% of people on the planet could recognize and name the brand each represents. But, hey, if global recognition and world domination in your industry isn’t good enough for you, here are a few more reasons:
Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
Logo design by bo_rad via 99designs by Vista.
Logo design by artstein for Noble Pillow
Logo design by green in blue via 99designs by Vista.
The Swirl Frozen Yogurt logo leaves little doubt about the product the company sells, while the Noble Pillow logo plays up the company’s regal-sounding name and communicates that this pillow brand is fit for royalty. Typically a symbol of wisdom, the owl in the Little Minds Book Box window speaks to the benefit to the consumer, i.e., smart kids.
We don’t live in a monochromatic world. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
Restaurant logo by Naxos for The Foragers Table
Logo design by mibg for Gentle North
The Forager’s Table restaurant, which specializes in farm-to-table cuisine, entices eaters into their establishment with a logo that has an organic style. They can serve this logo up on signage, menus and their website to draw in hungry consumers searching for this specific dining experience.
The logo for this line of skin care cosmetics perfectly communicates the product benefits—fresh, gentle, natural, healthy. Effective simplicity like this makes me want to pull it from the shelf and put it in my cart.
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.
Logo design by Demonic™ via 99designs by Vista.
Logo design by aryocabe for Midnight Pizza
While one wouldn’t typically associate a bear in the woods with an investment company (and may actually avoid bear imagery and its association with a bad market) the Bear Creek Capital logo does a good job differentiating this company with a rustic image that matches its name. And certainly the Midnight Pizza logo is a far cry from that grinning Italian chef we’re used to seeing. Plus, I think we can all relate to the wolf howling for pizza late at night.
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.
Logo design by Cross the Lime via 99designs by Vista.
Logo design by garson for Boston Pet Products
Both of these logos are bright, distinctive, and interesting enough to be memorable. Their placement on products would make finding them on a crowded shelf quite easy.
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.
Suggested reading:Signage by Analyn26 for Healthelix via 99designs by Vista.
Logo design by Milos Subotic via 99designs by Vista.
Transit wrap by J.Chaushev for Zoom Dry Cleaning
These logos transition from signage to merchandise to mobile marketing with ease. A simple logo is best if it’s to reside on a variety of materials or be displayed on different media.
Want more logo design tips? Learn how to design a logo here.
Author: Kris Decker
Custom t-shirts are a versatile marketing tool that can help grow your business in several ways. Not only are they cost-effective and easy to design, but they can also be used to increase brand awareness, promote products and services, and foster a sense of community among your customers. In this article, we'll explore five ways that custom t-shirts can help grow your business.
Custom t-shirts can serve as a walking billboard for your brand. When employees wear shirts with your logo, they help promote your business wherever they go. Custom t-shirts can also be given away as part of a promotional campaign, allowing customers to become brand ambassadors themselves. This type of advertising is particularly effective because it reaches a wide audience and builds brand recognition.
2. Product and Service Promotion
Custom t-shirts can also be used to promote specific products or services. For example, a gym could create a custom t-shirt that promotes a new class or piece of equipment. This type of targeted promotion can be very effective in generating interest and excitement around new offerings. Additionally, customers who wear these shirts can help spread the word to their friends and family, driving even more business.
3. Team Building
Custom t-shirts can also be used to build a sense of community among employees. When everyone is wearing the same shirt, it creates a sense of unity and can help foster a team mentality. This can be particularly effective for businesses that rely on teamwork, such as sports teams or restaurants. Custom t-shirts can also be given to customers as a way of building a sense of community around your brand.
4. Increased Visibility
Custom t-shirts can help increase your business's visibility in several ways. First, they make your employees and customers more easily recognizable, which can be particularly useful in crowded or busy environments. Second, custom t-shirts can be designed to be eye-catching and memorable, increasing the likelihood that people will remember your brand. Finally, custom t-shirts can be used as part of a larger marketing campaign, such as at trade shows or events, helping to increase your business's visibility to a wider audience.
5. Cost-Effective Advertising
Custom t-shirts are a cost-effective way to advertise your business. They are relatively inexpensive to produce, particularly in larger quantities, and can be reused over and over again. This makes them a more cost-effective option than traditional advertising methods, such as billboards or print ads. Additionally, because custom t-shirts can be given away as part of a promotional campaign, they can help drive new business without the need for expensive advertising campaigns.
In conclusion, custom t-shirts are a versatile and effective tool for growing your business. They can be used to promote your brand, products, and services, build a sense of community, increase visibility, and provide cost-effective advertising. By incorporating custom t-shirts into your marketing strategy, you can help grow your business and increase your bottom line.
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