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5 Reasons Why Your Business Needs Flyer？

Mar. 07, 2024

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Flyers are an important tool for advertisement and they are still used in this high-tech era. They can never be old fashioned as they suit all kinds of businesses and help them to achieve their advertisement goals in an effective way.

The five most important reasons of why they are still effective are their cost effectiveness, high impact with low effort, their tangible nature, attractive appearance and personal touch.

Flyers Are Cost EffectiveWhen choosing the option of flyers for marketing, we just need to plan how to create an effective flyer with professional help which may be much cheaper than booking an advertisement online or offline in print media. The only thing we need to do is to plan and brainstorm the ideas with a team of two or more persons. Next step is to make an outline of design and of ideas. Then, take it to a designer who can create a professional design out of it. If a designer is not in your budget, the flyer can directly be taken to the printer where existing templates can be used to improve the design.
Easy access to customersYou can reach your customers easily through flyers by placing them at certain locations or directly handing them over to potential customers. In this way, by giving it to one customer, we can reach many as they take it with them to their homes or work.
Tangible nature of FlyersDespite lots of online advertisements, flyers still have their place in advertising and people can get attracted to them so it is important to create a well designed flyer with a professional look and quality paper.
Personal relationship with CustomersWhen you hand the flyer to customers directly, it can create a personal relationship with them. Prospects will look at the flyer multiple times and it will remind them of your conversation, product or service and is an effective form of advertising which online advertising does not offer.
Appealing affectPeople must read what is around them. No matter where they are. In online advertising we do not pay much attention to ads but when we are in the office or at some other place; we read what is around us and in this way, flyers convey the message to potential customers.

Flyers will always be an effective marketing strategy for most companies that sell to local customers or person to person.

Think flyers are old fashioned? Think again!

Flyers are important in marketing. While we might live in an age of high tech advertising, the humble flyer is still a priceless promotion tool.

There’s a reason why we have been using the same advertising technique for centuries. Flyers work! Whether you’re a yoga teacher, trip organizer or entrepreneur, flyers are an effective way to get your message across.

Considering printing your own? Here are a few reasons why flyers are important in marketing.

Why Flyers Are Important in Marketing

1. It’s a Low Cost Option

Flyers are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment.

No idea how to create an effective flyer? Get help! Professionally designed flyers are cheaper than you might think and it costs pennies to have them printed.

Wonder What's Missing From Your Wellness Business' Marketing Strategy?

2. It’s Low Effort, but High Impact

It’s easy to get flyers into potential customers’ hands. Planning a yoga retreat? Hand out flyers to yoga students or just hang up a flyer in the locker room. Potential participants who get your flyer might pin it on their fridges. This encourages promotion within smaller circles of family and friends.

Spend some time thinking about where your audience spends their time then get moving! You’ll be surprised at how many cafés, stores, gyms, restaurants, schools and other businesses are happy to help you connect with potential customers. Ask popular local spots to post one of your flyers then just sit back and wait for the magic to happen.

Designing an eye-catching and compelling flyer requires a certain level of planning. Be sure to sit down with a colleague to brainstorm ideas on what a good flyer will look like. Aim to create what is know as a straw-man design. This is a rough outline of what your flyer should look like and what marketing copy it should contain.

Take this straw-man to a designer who can then hash out a more polished final design which can then be taken to printers. If you are on a tight budget you may able to take your straw-man design directly to certain printers who will be able to assist you designing a final piece existing templates they have. Then get printing and once the flyers are ready start handing them out.

3. People Love Tangible Things

Customers like to have something that they can put their hands on. We get inundated with online advertising every day but it’s actually pretty rare to come across a high quality, printed flyer.

Aim to stand out from the crowd. You definitely don’t want your flyer to look like junk mail. Opt for the highest quality paper than you can fit into your budget. Go for a professionally designed flyer rather than a quick DIY job.

4. Flyers Create a Personal Touch

Not only are flyers tangible, they add a personal touch to your message. Physically handing your potential customer a flyer will immediately create a personal relationship with them.

Convincing someone to tuck your flyer into their bag or pocket means they are going to look at it again later. Even if they decide not to for it, they’ll still give the flyer a second thought. That’s a lot more than you can say for more expensive one-time advertisements.

5. It’s Eye Catching Advertising

Flyers are still important in the world of advertising because people actually read them. When you have a ton of advertisements cluttering up a website, it’s very possible to have potential customers overlook your ad even if it’s well done. And, let’s not even get started on ad blockers!

Imagine walking into your favorite café and seeing a colorful, gorgeous flyer posted right at eye level while you wait for your coffee. You’d probably notice it. Picture walking into the locker room at your gym and seeing a stunning flyer on the way to the showers. You might stop and have a quick look.

How We Can Help

Planning a group trip? Organizing a yoga retreat? Flyers are a great way to get people on board. WeTravel can help you create informative postcards and flyers to spread the word about your upcoming event.

To get started, create your trip on WeTravel. Go to Trip Manager and select Create Flyer. Once you’ve got all the info together, send an e-mail to flyer@wetravel.com. We will take the information and create an attention-grabbing flyer design with pictures and details. We’ll send you back a PDF file that you can print out and use to publicize your upcoming event.

Here is an Example of a Recent Flyer Created by WeTravel