21 Tips And Tricks For Creating Stunning Business Cards

Business cards contain some contact details of a company or an individual. But business owners now understand the value of the cards in winning the trust of the recipients and converting them into customers. They get some signals about a company’s business from the card design.

You come across business cards of all sizes, colors, and designs if you meet people regularly. They introduce their companies, businesses, products, or services by handing out these tiny handy pieces of information. You may be having many cards stacked in your wallet and drawer.

Take a good look at modern cards. You will find that they are multi-tasking tools. You can use them as a ticket, bookmark or even a ticket or a sticker.

It is not just your conventional first contact point with someone you considered as a potential customer. Today, businesses owners smartly use the cards as a potent marketing tool.

Here Are 21 Tips And Tricks For Creating Stunning Business Cards

01.

What Details To Include?

First, decide on the information your card should hold. That is important as there is only a tiny space available, which does not allow for the inclusion of your company’s all the details.

Modern businesses have websites, email addresses, fax numbers, mobile numbers, and other contact particulars. Then, your logo and company name also finds the mention. So, give your business card maker only the details that do not make the designer struggle for space.

02.

Make It Legible

Do not shrink the information to the extent that it is difficult to read at first glance. If you reduce the font size of the text to accommodate for more details, the text may not be as readable as it is online.

When printing the letters, they may become messy. Therefore, avoid using the calligraphy lettering style with details. It would be good that you do not use fonts of less than 8pt.

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03.

Use Your Creative Powers

While you may be following some design rules when you make your own business cards, use some imagination as well. Take a look at inspirational designs and try to come out with unique and creative graphic design ideas. The emphasis should be on delivering your contact information in your unique way.

04.

Pick The Right Style

Most business cards are plain and simple. Others are laden with colors. Which of these types suits your brand identity better? While bright colors are good for giving a touch of freshness and excitement, too many colors are not desirable. It makes space look cluttered and confusing.

Choose a colorless, plain card style if you run a sophisticated high-end business, Or when you want to make such an impression on your potential clients.

05.

Have A QR Code

Business card design ideas are more useful if they include QR Codes. When you need to insert information into the limited card space, a proven way is to create your QR Code.

You can use online QR code generator to create the codes on your own. The code is the best method to include all of your company’s contact details without making the card appear as cluttered. Additionally, you can establish a link between the content on your website and other online platforms, and printed information.

06.

Give Special Finishes

Make sure that your free business cards appear as high-quality finished products of great artwork. So, give it a quality finish. This is the way to make the card stand out from your competitors.

You can send out the right signals about your business this way. Therefore, ensure the use of spot-UV, metallic inks, foil blocking, etc to give best finishing touch for a great visual impression.

07.

Create A 3D Effect

A 3D effect, which gives the impression that the text and the design are raised from the surface, provides the card with a unique look and feel. It also adds style and elegance. This tactic will bring your card to life, and it helps people in recalling your business.

08.

Avoid Common Mistakes

Some common pitfalls must be avoided. Stay away from making a straight looking border on all the four sides of the card. It may result in some misalignment during the trimming of your card.

Similarly, consult your printer to decide the bleed area so that you do not design anything there. So, make sure that your great design as your business card inspiration is free of errors.

Mostly, the bleed area is 3mm. As most printing is not always precise, make sure that you keep the content away from the border area. So, put everything away, and in the center. You should do this for the practical reasons.

09.

Use Impressive Visuals

Your one side of the card is for giving your company’s primary contact information. At this side, you will put a lot of text. But on the other side of the card, you can put impressive visuals that can speak well for your business. Put a subtle image on this side. It can be your company logo or any other thing related to your business or industry.

10.

Use Some Untried Material

Different materials are being used as an experiment to create business cards. They are no more solely printed on paper. To look unique and provide some excitement to the recipients, think of using plastic, wood, metal or slate for the cards to make them impressive creative graphic designs that stand out.

11.

Check The Details Again

Before you send your card for printing, do not forget to do some last minute checks on your artwork. It is better than to find out some mistakes after the printing. After all, “Check twice, print once” adage in the industry is there for some reasons.

12.

Consider The Right Paper Thickness

Mostly, people take a thicker card as an expensive card, and it speaks well for a business in terms of its professionalism and quality of products or services. Think of printing your card on a thick paper rather than a paper that gives a 300 gsm thin look and feel.

13.

Ensure A Simple Design

Do not try to overdo the design. Prefer a design that looks simple and uncluttered. Avoid using too many images and colors that can confuse your clients. There should be a lot of space around your logo and other text so that people can write something such as where they got the card.

14.

Choose The Right Layout

A good layout is essential to creating a unique business card. The layout helps in picking the proper spacing and size so that you can set the crucial elements at the right place and rest of them at one side. The layout decides to place of the information in the right order.

15.

Leave Plenty Of White Space

A lot of blank space on the card is a good strategy. It lets our eyes focus on the most important details such as your contact information. When you leave plenty of space, it also helps in de-cluttering the business card design with unnecessary elements.

16.

Print In A Professional Way

If you are thinking of printing your business cards by yourself at home, think of moving to professional printing. If you do it yourself and you are not a trained printer, you may distort the design. Remember that a homemade card may not leave a good impression.

17.

Include A CTA

While most cards do not have a call to action, you should consider including one. Make your card a valuable marketing tool by including a special offer or discount for your clients. Instruct your professional graphic designer to leave adequate space for a striking CTA (Call-to-Action).

18.

Pay Attention To Your Logo

Your company’s logo should take the entire one side of the card. It is the face of your company and business. So, it must find a prominent place in term of space and treatment in your card design.

There should not be many elements such as colors, text, images around the logo design so that your clients can see it at a glance.

So, it is not just about getting a memorable logo designed by a professional graphic designer; it is equally crucial to ensure that it is perfectly printed on your card to leave a maximum impact.

19.

Choose The Right Font

Fonts make a text readable. Prefer using 2-3 sizes of so that a typeface stands out from others in the card design. This also helps in building a hierarchy when you use the text. But make sure that they do not overlap each other.

20.

Think Of A Unique Shape

To catch the attention, you can think of experimenting with the shapes. Business cards come in a variety of shapes including squares, circles, and small rectangles. You can stand out from your competitors by creating a non-classic shape.

But it should be smaller so that the recipients can keep it in pockets easily. If you have a particular shape in mind, tell that to the graphic design services provider who is designing the card.

21.

Get Feedback

After you are done with the card, run some test with your audience or your friends. Ask your relatives, experts around you, and your social media followers for their opinion on the design. If they suggest something valuable, consider it.

These are the key points to consider while creating some amazing business cards for your company. Pay heed to the minute details so that everything stands out in the design.

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Conclusion

Business cards are no more just a way to provide clients with a company’s contact details. More than that, the cards have become potent marketing tools to build a brand identity of a business. So, they should be unique but simple designs that can convey your business message.

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Despite the proliferation of digital communications, business cards are still relevant in many face-to-face settings. Attend a conference these jobs and in many industries, participants will still be exchanging cards.

But because so many people still use them, you need to make sure yours is memorable. An attractive business card draws the attention of prospects who otherwise might have tossed the card and helps you to network more effectively.

Follow some simple rules to make sure your business card represents your brand and attracts potential clients or business partners.

Key Takeaways

• Be selective in what you include and leave some white space so that recipients can quickly get an idea of your business and brand.
• Make sure your design reflects your brand.
• Consider including a call to action, such as a discount or an invitation to visit your website.
• Proofread your card, and then have a friend proofread it before you order it printed.

Include Only What's Most Important

Include enough information to pique the interest of recipients and make the business card memorable. It's tempting to reduce the font size and include every type of job you've done, testimonials, and more, but this leads to information overload and nothing memorable. Skip the kitchen sink and be selective about the information you include.

• Name
• Job title
• Email address
• Phone number
• Website address
• Three or four social media handles

You may also want to add a slogan, a QR code, and an image or headshot.

Use a Legible Font

Funky fonts are fun, but you want recipients to be able to read your business card at a glance. Make sure the fonts you use on your business card aren't too small, too fancy, or distorted in some way.

Let your logo be the design element that adds spice to your business card and keep the text simple and straightforward.

Leave White Space

Some recipients jot down a word or a phrase on business cards to help jog their memories. Effective use of white space, including content on only one side, allows recipients to do this more easily.

From a design perspective, white space also helps draw attention to the space that does include text or a logo.

Keep It on Brand

How do you want people to think about you and your business? If you're a designer, make sure your card reflects your creative aesthetic. A party planner? Feel free to use bright colors. But if you're a lawyer or financial consultant, you'll probably want your design to feel professional and elegant.

Consider a Call to Action

Even a simple and streamlined business card can use some valuable real estate for a special offer or other call to action. Craft a short message that offers a discount, directs recipients to your website (a QR code can be handy here), or provides a tip that will be relevant and useful to the reader.

If you hit the mark with a specific call to action or other helpful information, you can make your card instantly memorable and generate more leads in the process.

Use a Professional Printer

Unless you have commercial printing capabilities, do-it-yourself business cards often come across as cheap or second-rate, and that's not the impression you want to give recipients.

You may be able to save a moderate amount of money and update your information more easily if you print them yourself, but the impact of handing over a homemade business card isn't the same as cards that are printed professionally.

Choose Finishing Options Carefully

Countless options are available, including rounded corners or other die cuts, holes punched through, unusual shapes and sizes, embossing, foil accents, and folds that can turn a simple card into a mini-brochure (or a paper airplane or desk box). Some of these ideas can really make your card stand out.

But if such a creative touch is not relevant to your brand, your business card might be remembered for the wrong reasons. A black, glossy card also may frustrate recipients who regularly use business cards for note-taking. And a circular cut or miniature size might just make your card easier to lose.

Proofread Your Work Multiple Times

Check all your copy for typos before submitting your order. Then ask a friend or colleague to read it over, too. They may spot something you didn't. There's nothing worse than getting your cards back from the printer to discover a misspelling—especially if you've already handed it out to professional contact.

Frequently Asked Questions (FAQs)

Can I design my own business cards?

You certainly can design your own cards. Online tools such as Adobe Express make it easy to create a custom design from a template. Card printers such as Vistaprint also have design tools.

When it comes to printing business cards, however, professional printing still often looks much more polished than printing cards yourself on a home printer. Professional printing is relatively affordable, so it's usually worth the money.

What should a good business card have on it?

Less is often more, but you'll want to include basic details such as your name, contact details, logo, and a job title or short description of what you do. A call to action and slogan may be helpful, too, but don't overload the card with too much copy.